IRIA Conference was held on 9th and 10th of Dec 2017 at Odisha Cricket Association Conference Hall, Cuttack. Radiology KOLs across Odisha attended the event and many of them visited Trivitron booth to experience Hitachi Ultrasound and its clinical value. Our stall displayed Arietta S60 & F37 Ultrasound products and the Radiologists appreciated the functioning and quality of the products. We are glad that we received a worth mentioning footfall at the event.