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08 Oct 2012

Health Marvel, Special Feature-ChennaiFrontline, Aug 10, 2012.

08 Oct 2012

Making Medical Equipment : G.S.K.Velu is a dapper young man, radiating confidence. He is the managing director of Trivitron Healthcare, headquartered in chennai. Trivitron which began as a small distribution company, has today grown to become a Rs. 500 crore enterprise. It is the largest medical technology company of Indian origin. We have multiple products. Our focus areas are cardiology, imaging and diagnostics, he said. Its focus is also on Critical Life Support Solutions (CLSS) and ophthalmology. Trivitron distributes medical technology products such as CT scanners, MRI scanner and digital X-ray machines, digital mammography, bone densitometers and manufactures Ultrasound machines, ECG machines, Color Dopplers, Operating Theatre equipment, X-ray machines and accessories, radiation protection apparel, and so on at its technology park located in Sriperumbudur, and Poonamallee (both near Chennai), Pune and Mumbai. Initially, we started as a 100 percent distribution company. In past few years, we have taken a lot of initiatives to manufacture medical equipment. One third of our revenue comes from our manufacturing initiatives,.Velu said.Velu founded Trivitron in 1997 and co-founded Metropolis in 1999. Today,Metropolis has more than 100 laboratories across India, West Asia and Africa. He established Maxivision, Chennai which, he says, has grown to become one of the top five eye care chains in India. A joint venture between Apollo Hospitals and Trivitron healthcare has led to the establishment of WHITE Dental Spa, a chain of dental care centers.Although Trivitron is both distributor and manufacturer of medical technology products, it focusses more on manufacturing and innovation now, Velu said. Almost 90 percent of the medical technology products, right from the simple glucometer, malaria kits, tuberculosis kits to high end machines were imported by India. Velu said: My vision is to provide access and affordability in medical technology. We want to do that by mergers and acquisitions, and also through our initiatives and joint venture. We, therefore, set up the medical technology park at Sriperumbudur.The Poonamallee unit has a division for CLSS where it manufactures products needed for intensive care units, opeating rooms and modular operating theatres. Out of Trivitron's current turnover of Rs.500 crore a year, its own manufactured products account for Rs. 150 to Rs. 200 crore.


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