A new dynamic market is emerging for COVID-19-based diagnostics. Testing is moving into physicians’ offices and even into the home. The increase in COVID testing capacity is the outcome of expansion in the network of testing labs in the country and fast track availability of self-testing kits in the market. A new dynamic market is emerging for COVID-19-based diagnostics. Testing is moving into physicians’ offices and even into the home. The increase in COVID testing capacity is the outcome of expansion in the network of testing labs in the country and fast track availability of self-testing kits in the market.