Trivitron Healthcare partners with Hitachi Medical Systems
Trivitron-Hitachi alliance to provide high end imaging solutions in India
Delhi, August 25, 2011- Trivitron announced its strategic association with Hitachi Medical Systems, Japan to market CT, MRI, Digital X-ray. Through this association, Trivitron will become one of the top 4 players in the imaging diagnostic space with offering world class with wider range of Imaging Diagnostic products and aim to become leader in the Imaging Diagnostic market during next 3-5 years.
Moving forward, our aim is to manufacture CT, MRI at Trivitron Medical Technology Park, Chennai and Digital X-rays at Vision Medicaid, Pune.
Trivitron Healthcare Pvt. Ltd. today announced a strategic partnership with Hitachi Medical Systems to provide high end imaging solutions such as CT, MRI, Digital X-ray and Ultrasound systems.
This strategic association will:
Enable Trivitron cater to a larger medical imaging market worth Rs. 5000 crore as against its current market coverage which is estimated at Rs. 500 crore in India in imaging segment
Enable Trivitron Hitachi to become market leader with over 20% market share over a 3 year period
Make Trivitron as one of the largest and complete imaging solution provider
Propel Trivitron towards its goal of achieving Rs. 1000 crore revenues by FYI 14.
Enable availability, accessibility of the most essential medical technology MRI from the house of Pioneers
Hitachi's High End Digital X-ray to associate with Vision Engineering's low end x-ray systems
Enter into manufacturing JV over a period of 3-5 years
Expand the already existing manufacturing JV (Aloka Trivitron Medical Technologies) for producing Color Doppler & Ultrasound systems.
Trivitron is the largest medical technology player of Indian origin with key focus on Indigenous manufacturing and Innovation in Imaging science, Lab medicine and Cardiology segment.

Commenting on the partnership, Dr. G. S. K. Velu, Founder and Managing Director, Trivitron Healthcare said, "We are glad to partner with Hitachi Medical Systems who are pioneers in CT, MRI and Digital X-ray. Through this association, we will expand our imaging solutions to healthcare providers to rank amongst the top 4 players in the segment. Our goal is to become the market leader in next 3 years in Indian imaging market and the region." He also added, "Trivitron was the first to launch indigenously manufactured Ultrasound and Color Doppler from Aloka Trivitron Medical Technologies which is also the first facility within Trivitron Medical Technology Park".
Aloka Medical is taken over by Hitachi Medical System and now is known as Hitachi Aloka Medical Systems offering solutions in Ultrasound & Color Dopplers.
Mr. Fujimoto Takehiro, Managing Director, Hitachi Medical Systems said, "Trivitron's significant presence in Indian imaging market, through comprehensive product range and best in class sales and service team makes it the most appropriate partner for us to expand the market in India. This partnership will allow us to grow our existing trading relationship to manufacturing JV by use of Trivitron-Hitachi-Aloka JV structure over a period of 3-5 years. We are also looking forward to strategic collaboration with Vision X-ray, Trivitron's X-ray arm at Pune to manufacture Digital X-rays etc. We look forward to a fruitful association with Trivitron and aim to expand our expertise in imaging solutions across India. Hitachi Medical will open a liaison office in Delhi soon to coordinate Hitachi Medical Systems activities in India.
Trivitron is currently present in imaging market in India through a joint venture between Trivitron Healthcare & Hitachi Aloka Medical Ltd (ATMT) which offers Ultrasound & Color Doppler. Through its association with Hologic Inc, USA, Trivitron offers digital mammography and bone densitometer. Trivitron has also acquired Pune based Vision Engineering to manufacture x-ray systems. Trivitron's aim is to offer cost effective medical technology products in India and emerging markets of the world for better healthcare access.
About Trivitron Healthcare Pvt. Ltd
Established in the year 1997, Trivitron is the largest Indian MNC in Medical Technology with anticipated group revenues in excess of Rs 400 crores in FYI 2011 and projected to become a Rs 500 crore company during FYI 12. Headquartered in Chennai, Trivitron spans its presence in India across Mumbai, Delhi etc through its 18 offices along with its international presence in South Asia, South East Asia, Middle East and Africa. Trivitron offers a value chain of end-to-end solutions ranging from Distribution to Manufacturing and Innovation in Medical Technology. Trivitron's aim is to become the most admired global MT player through innovation, manufacturing, comprehensive product solutions and world class customer service support. For further information logon to
www.trivitron.com
About Hitachi Medical Systems (S) Pte. Ltd
Hitachi Medical Systems Singapore was incorporated in 1994 to take over the activities as a representative office of Hitachi Medical Corporation and to market Hitachi medical equipment in Asia. The company is represented by its distributors in South East Asia, SAARC and Middle East. Since July 1, 1999, the company has undertaken direct sales and service responsibility in Singapore. With this strong innovative background Hitachi Medical Systems Singapore continues to pursue an aggressive program to maximise the installed base of Hitachi medical equipment and provide a record uptime by providing excellent after sales service with a dedicated team of highly trained individuals. For further information logon to
www.hitachi-medical.com